The value of a brand in the marketing of automotive lubricants in a business to business environment in South Africa

M.B.A. === Please refer to full text to view abstract

Bibliographic Details
Main Author: Snyder, Jan
Published: 2014
Subjects:
Online Access:http://hdl.handle.net/10210/11463
Description
Summary:M.B.A. === Please refer to full text to view abstract