THE INCIDENCE OF FAITH POPCORNâS CONSUMER TRENDS AMONG NORTH-WEST UNIVERSITY STAFF
Marketers have realised that the consumer needs to be the central focus of the organisationâs activities. In the United States of America a marketing expert, Faith Popcorn, has done valuable research on consumer trends. Popcorn proposed that if marketers keep these consumer trends in mind when devel...
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| Format: | Others |
| Language: | en-uk |
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University of the Free State
2010
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| Online Access: | http://etd.uovs.ac.za//theses/available/etd-09062010-124857/restricted/ |