Technology or customer orientations : theory and scale development
Bibliography: leaves 105-118. === The issue of the relationship between innovation and market orientation is a vexing yet vital problem for researcher and practitioner alike. The recent strategic management and marketing literatures have featured an ongoing debate concerning these philosophies as gu...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2014
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| Online Access: | http://hdl.handle.net/11427/9055 |