Importance of social media in the information sourcing phase during the decision-making process of the South African traveller
Includes bibliographical references. === The Internet and the emergence of social media have a significant effect on the tourism industry world-wide. Tourists can search for advice online from strangers and friends who have visited the destination in the past. Research indicates that this informatio...
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| Format: | Dissertation |
| Language: | English |
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University of Cape Town
2014
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| Online Access: | http://hdl.handle.net/11427/8541 |