An investigation into brand loyalty, and the case for house brands in the emergent township market

Includes bibliographies.

Bibliographic Details
Main Author:	Oakenfull, Catherine
Other Authors:	Simpson, John
Format:	Dissertation
Language:	English
Published:	University of Cape Town 2014
Subjects:	Marketing
Online Access:	http://hdl.handle.net/11427/5814

Internet

http://hdl.handle.net/11427/5814