An investigation into brand loyalty, and the case for house brands in the emergent township market

Includes bibliographies.

Bibliographic Details
Main Author:	Oakenfull, Catherine
Other Authors:	Simpson, John
Format:	Dissertation
Language:	English
Published:	University of Cape Town 2014
Subjects:	Marketing
Online Access:	http://hdl.handle.net/11427/5814

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spelling	ndltd-netd.ac.za-oai-union.ndltd.org-uct-oai-localhost-11427-58142020-10-06T05:10:53Z An investigation into brand loyalty, and the case for house brands in the emergent township market Oakenfull, Catherine Simpson, John Marketing Includes bibliographies. 2014-07-31T12:30:40Z 2014-07-31T12:30:40Z 2000 Master Thesis Masters MBusSc http://hdl.handle.net/11427/5814 eng application/pdf University of Cape Town Faculty of Commerce Marketing
collection	NDLTD
language	English
format	Dissertation
sources	NDLTD
topic	Marketing
spellingShingle	Marketing Oakenfull, Catherine An investigation into brand loyalty, and the case for house brands in the emergent township market
description	Includes bibliographies.
author2	Simpson, John
author_facet	Simpson, John Oakenfull, Catherine
author	Oakenfull, Catherine
author_sort	Oakenfull, Catherine
title	An investigation into brand loyalty, and the case for house brands in the emergent township market
title_short	An investigation into brand loyalty, and the case for house brands in the emergent township market
title_full	An investigation into brand loyalty, and the case for house brands in the emergent township market
title_fullStr	An investigation into brand loyalty, and the case for house brands in the emergent township market
title_full_unstemmed	An investigation into brand loyalty, and the case for house brands in the emergent township market
title_sort	investigation into brand loyalty, and the case for house brands in the emergent township market
publisher	University of Cape Town
publishDate	2014
url	http://hdl.handle.net/11427/5814
work_keys_str_mv	AT oakenfullcatherine aninvestigationintobrandloyaltyandthecaseforhousebrandsintheemergenttownshipmarket AT oakenfullcatherine investigationintobrandloyaltyandthecaseforhousebrandsintheemergenttownshipmarket
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An investigation into brand loyalty, and the case for house brands in the emergent township market

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