Mobile banking : a comparative study of South Africa and Nigeria

• Main Author: Bankole, Omolola Ola
• Other Authors: Cloete, Eric
• Format: Dissertation
• Language: English
• Published: University of Cape Town 2015
• Subjects: Information Systems
• Online Access: http://hdl.handle.net/11427/12737

Includes bibliographical references (leaves 91-103). === Mobile banking (m-banking) is an innovative technology application, which has made available different value-added applications in both commercial and business processes. South Africa and Nigeria are reported to have high mobile applications usage in Africa, one of which is m-banking. This study identifies the factors that influence the user acceptance of m-banking in both countries. The aim of this research is to examine the relative differences/similarities of m-banking in South Africa and Nigeria. Several studies on the acceptance of m-banking have produced various results across different countries. This can be accredited to the dissimilar socio-cultural composition of such countries. The user acceptance of m-banking in a country is determined by distinct characteristic factors which are unique to that country. This research takes on a positivistic epistemology. This is an exploratory and deductive study which explains the factors that influence the acceptance of m-banking in two African countries by the use of a conceptual model.This study employed quantitative and qualitative data gathering and analysis processes. A crosssectional survey was conducted.. A total of 451 valid questionnaires were collected and analysed using Statistica 9 - analytic research software. The interviews were analysed using selective coding techniques. In this study, several factors such as cost, trust, satisfaction, social factors, utility expectancy (usefulness) and effort expectancy (ease of use) were identified from literature, and a conceptual model was formulated to test hypotheses generated from previous related studies. The dimensions of national culture – power, distance, uncertainty avoidance, masculinity and individualism were also integrated into the model. The result showed that SMS alert for account transactions is the most used m-banking service in both countries. The hypothesised relationships were validated by using regression tests, supported with responses from the interviewees. It was found that culture has an indirect effect on the user acceptance of m-banking. Security risk was the major disadvantageous factor while ubiquity and immediacy were the most advantageous factor. Additional factors such as awareness, convenience and literacy level were also revealed to influence the acceptance of m-banking in both countries.