| Summary: | Includes summary. === Includes bibliographical references (leaves 80-82). === The Cape Winelands District Municipality in Stellenbosch, Cape Town, commissioned Pendulum Consulting to undertake a planning study for a public transport tourism service in their area. The project entails the preparation of a Business Plan to incorporate the existing taxi industry in Stellenbosch in providing tourism transport, as part of their current services. In order to plan this service, it was necessary to have accurate information on the current public transport services in the town, such as passenger demands, minibus taxi routes and other operational data. It was, initially, envisioned that the base data from the existing 'Current Public Transport Record' (CPTR) could be utilised to prepare the business plan for this new service, but after reviewing the most recent CPTR, it was observed that it provided insufficient information regarding the en-route passenger and operational data of the minibus taxi industry. Hence, the shortcomings of the CPTR let to the motivation in conducting the on-board taxi surveys on the majority of the minibus taxi services in the Stellenbosch area. The author was responsible for liaising with the taxi industry, planning and overseeing the on-board survey, as well as the data capturing and analysis of the raw survey data, as part of the tourism project.
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