A social marketing approach to communicating road safety in South Africa.
Thesis (MTech. degree in Public Relations Management)--Tshwane University of Technology, 2005. === The problem of this study hinged around the fact that there is no social marketing model to communicate road safety in South Africa. As such, the main focus of the study was to consider social marketi...
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| Format: | Others |
| Language: | en |
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2005
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| Online Access: | http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1000850 |