Marketing to the emerging black middle class in South Africa : an in-depth exploration of the lives of young black professional women

Marketing to the emerging black middle class in South Africa : an in-depth exploration of the lives of young black professional women

Thesis (MBA)--Stellenbosch University, 2015. === ENGLISH ABSTRACT: The emerging black middle class in South Africa provides immense opportunity for marketers who wish to capture this segment of the market. However, in order to be relevant, a deep understanding of this ever-evolving segment is abso...

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Bibliographic Details
Main Author: Babu, Theodore Duncan
Other Authors: Herbst, F. J.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2015
Subjects:
Middle class > South Africa
Marketing > South Africa
Black Diamonds > South Africa
Consumer behaviour > South Africa
Women > Employment > South Africa
Blacks > Economic conditions > South Africa
UCTD
Online Access:http://hdl.handle.net/10019.1/97301

Internet

http://hdl.handle.net/10019.1/97301

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