The effect of product mix complexity in the FMCG industry, with specific focus on manufacturing
Thesis (MBA)--Stellenbosch University, 2007. === ENGLISH ABSTRACT: Product Mix Complexity is a very real issue in modern companies. As globalisation and competition increase, markets mature and the needs of individual consumers get ever more specific, the trend towards more product variety will grow...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_ZA |
| Published: |
Stellenbosch : Stellenbosch University
2013
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10019.1/85165 |