Investigating the effect of a new product development process on organisational performance
Thesis (MBA)--University of Stellenbosch, 2010. === The ability to bring products to market which comply with quality, cost and development time goals is vital to the survival of firms in a competitive environment. New product development comprises knowledge creation and search and can be organised...
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| Language: | en_ZA |
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Stellenbosch : University of Stellenbosch
2011
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| Online Access: | http://hdl.handle.net/10019.1/8256 |