Fear-based advertising appeals : assessing execution styles of social marketing campaigns
Thesis (MComm (Economics)--University of Stellenbosch, 2010. === ENGLISH ABSTRACT: South Africa faces an epidemic, namely, HIV/Aids, which has grown substantially over the last ten years. It can be regarded as the country with the most alarming statistical figures concerning HIV infection rates. E...
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| Format: | Others |
| Language: | en |
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Stellenbosch : University of Stellenbosch
2010
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| Online Access: | http://hdl.handle.net/10019.1/5445 |