Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry

Study project (MBA)--University of Stellenbosch, 2002. === ENGLISH ABSTRACT: No effective programmed extension exists in the South African pome fruit industry. There is a lack of farmer response and involvement, a lack of coordinated dissemination of information and no systematic and scientific a...

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Main Author: Kruger, Albertus Lambertus
Other Authors: Troskie-De Bruin, Christel
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Online Access:http://hdl.handle.net/10019.1/52643
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spelling ndltd-netd.ac.za-oai-union.ndltd.org-sun-oai-scholar.sun.ac.za-10019.1-526432016-01-29T04:02:45Z Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry Kruger, Albertus Lambertus Troskie-De Bruin, Christel Stellenbosch University. Faculty of Economic and Management Sciences. Graduate School of Business. Agricultural extension work -- South Africa Fruit-culture -- South Africa Dissertations -- Business management Theses -- Business management Study project (MBA)--University of Stellenbosch, 2002. ENGLISH ABSTRACT: No effective programmed extension exists in the South African pome fruit industry. There is a lack of farmer response and involvement, a lack of coordinated dissemination of information and no systematic and scientific approach in the development of extension programmes for the industry. Particularly important is the lack of a systematic conceptualisation of problems and specifically the lack of identification of the most direct determinants of behaviour (the psychological field forces) and a lack of the systematic addressing of these human constraints. DOvel's revised extension programme model was used as basis for this study. It included the identification, prioritisation, conceptualisation and determination of perceived problems that need to be addressed in the extension programmes. The most important identified problems that needs attention in an extension programme are producers' knowledge relating to all aspects of strategic planning (ie knowledge of basic principles, what is attainable, the advantages and disadvantages and the practical implementation), knowledge relating to the practical implementation of irrigation, bitter pit control and practices to increase fruit size, and knowledge that relates to basic principles of marketing. AFRIKAANSE OPSOMMING: Geen doelgerigte geprogrammeerde voorligting bestaan vir die Suid-Afrikaanse kernvrugindustrie nie. Daar is 'n tekort aan produsentebetrokkenheid, 'n tekort aan gekoordineerde verspreiding van inligting en daar is geen sistematiese en wetenskaplike benadering in die ontwikkeling van voorligtingsprogramme vir die industrie nie. Besonder belangrik is die afwesigheid van 'n sistematiese konseptualisering van probleme en meer spesifiek die tekort aan die identifisering van die meer direkte determinante van gedrag (die psigiese veldkragte) en die aanspreek van hierdie menslike beperkings. DOvel se hersiene model vir geprogrameerede voorligting het as basis gedien vir die studie. Die studie het ingesluit die identifisering, prioritisering, konseptualisering en bepaling van produsente se persepsie van aangespreek behoort te word. probleme wat binne voorligtingsprogramme Die belangrikste probleme wat in die studie geïdentifiseer is wat aandag moet geniet in voorligtingsprogramme is die produsente se kennis van alle aspekte van strategiese beplanning (kennis van basiese beginsels, kennis wat betrekking het op wat bereikbaar is met strategiese beplanning, die voor- en nadele daarvan asook die praktiese implementering van strategiese beplanning), kennis wat betrekking het op die praktiese implementering van besproeiing, bitterpit beheer en die verbetering van vruggroote asook die kennis wat betrekking het op die basiese beginsels van bemarking. 2012-08-27T11:35:05Z 2012-08-27T11:35:05Z 2002-03 Thesis http://hdl.handle.net/10019.1/52643 en_ZA Stellenbosch University 103 p. Stellenbosch : Stellenbosch University
collection NDLTD
language en_ZA
format Others
sources NDLTD
topic Agricultural extension work -- South Africa
Fruit-culture -- South Africa
Dissertations -- Business management
Theses -- Business management
spellingShingle Agricultural extension work -- South Africa
Fruit-culture -- South Africa
Dissertations -- Business management
Theses -- Business management
Kruger, Albertus Lambertus
Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry
description Study project (MBA)--University of Stellenbosch, 2002. === ENGLISH ABSTRACT: No effective programmed extension exists in the South African pome fruit industry. There is a lack of farmer response and involvement, a lack of coordinated dissemination of information and no systematic and scientific approach in the development of extension programmes for the industry. Particularly important is the lack of a systematic conceptualisation of problems and specifically the lack of identification of the most direct determinants of behaviour (the psychological field forces) and a lack of the systematic addressing of these human constraints. DOvel's revised extension programme model was used as basis for this study. It included the identification, prioritisation, conceptualisation and determination of perceived problems that need to be addressed in the extension programmes. The most important identified problems that needs attention in an extension programme are producers' knowledge relating to all aspects of strategic planning (ie knowledge of basic principles, what is attainable, the advantages and disadvantages and the practical implementation), knowledge relating to the practical implementation of irrigation, bitter pit control and practices to increase fruit size, and knowledge that relates to basic principles of marketing. === AFRIKAANSE OPSOMMING: Geen doelgerigte geprogrammeerde voorligting bestaan vir die Suid-Afrikaanse kernvrugindustrie nie. Daar is 'n tekort aan produsentebetrokkenheid, 'n tekort aan gekoordineerde verspreiding van inligting en daar is geen sistematiese en wetenskaplike benadering in die ontwikkeling van voorligtingsprogramme vir die industrie nie. Besonder belangrik is die afwesigheid van 'n sistematiese konseptualisering van probleme en meer spesifiek die tekort aan die identifisering van die meer direkte determinante van gedrag (die psigiese veldkragte) en die aanspreek van hierdie menslike beperkings. DOvel se hersiene model vir geprogrameerede voorligting het as basis gedien vir die studie. Die studie het ingesluit die identifisering, prioritisering, konseptualisering en bepaling van produsente se persepsie van aangespreek behoort te word. probleme wat binne voorligtingsprogramme Die belangrikste probleme wat in die studie geïdentifiseer is wat aandag moet geniet in voorligtingsprogramme is die produsente se kennis van alle aspekte van strategiese beplanning (kennis van basiese beginsels, kennis wat betrekking het op wat bereikbaar is met strategiese beplanning, die voor- en nadele daarvan asook die praktiese implementering van strategiese beplanning), kennis wat betrekking het op die praktiese implementering van besproeiing, bitterpit beheer en die verbetering van vruggroote asook die kennis wat betrekking het op die basiese beginsels van bemarking.
author2 Troskie-De Bruin, Christel
author_facet Troskie-De Bruin, Christel
Kruger, Albertus Lambertus
author Kruger, Albertus Lambertus
author_sort Kruger, Albertus Lambertus
title Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry
title_short Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry
title_full Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry
title_fullStr Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry
title_full_unstemmed Agricultural extension programmes : problem conceptualisation and guideliness for the SA pome fruit industry
title_sort agricultural extension programmes : problem conceptualisation and guideliness for the sa pome fruit industry
publisher Stellenbosch : Stellenbosch University
publishDate 2012
url http://hdl.handle.net/10019.1/52643
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