Leveraging customer relationship management through a knowledge creation process

Leveraging customer relationship management through a knowledge creation process

Thesis (MComm)--Stellenbosch University, 2000. === ENGLISH ABSTRACT: It is generally accepted that profitable relationships with customers are increasingly important in determining the long-term success of the modem enterprise. Customer relationship management (CRM) is widely considered as an app...

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Bibliographic Details
Main Author: Quass, Eugene
Other Authors: Leibold, M.
Format: Others
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2012
Subjects:
Customer relations > Management
Knowledge management
Customer services
Consumers' preferences
Dissertations > Business management
Theses > Business management
Online Access:http://hdl.handle.net/10019.1/51816

Internet

http://hdl.handle.net/10019.1/51816

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