| Summary: | Thesis (MA)--University of Stellenbosch, 2004. === ENGLISH ABSTRACT: The focus of this study is to present an account of how Xhosa realizes premises
and strategies of persuasion in authentic communication, assuming Larson's
(1995) framework of Persuasion Theory, taking into account all the
communicative information relating to environments. A comparison will be made
between persuasion as communicative acts as represented in drama texts and
persuasion in other communication data, which are concerned with interpersonal
communication.
The research aims to establish how empirical data on persuasion in Xhosa
confirm or challenge current accepted principles and properties of persuasion
theory, or how empirical data on premises and strategies used in persuasion in
Xhosa necessitate the extension of principles of persuasion theory. Thus, the
research aims to contribute to the development, modification of refinement of
current theoretical models of persuasion within the global research community.
The research aims to account for the social and cultural determinants that playa
role in the premises and strategies used in persuasion communication in Xhosa.
Thus, the research aims to make explicit the unique and distinct properties of
Xhosa that need to be taken into account in initiatives relating to the advancement
of Xhosa as official language. === AFRIKAANSE OPSOMMING: Die fokus van hierdie studie is die aanbieding van In verklaring oor hoe Xhosa
premisse en strategiee vir oorreding realiseer in outentieke kommunikasie. Die
raamwerk van Larson (1995) van Oorredingsteorie word aanvaar, met inagneming
van al die kommunikatiewe informasie wat met omgewings verband hou. In
Vergelyking sal gemaak word tussen oorreding as kommunikatiewe handelinge soos
voorgestel in drama tekste en oorreding in ander kommunikatiewe data wat verband
hou met interpersoonlike kommunikasie.
Die navorsing het ten doel om te bepaal hoe empiriese data oar oorreding in Xhosa
huidige aanvaarde beginsels van oorredingsteorie bevestig of weerle. Dus beoog die
navorsing om by te dra tot die ontwikleling, wysiging en verfyning van huidige
teoretiese modelle oor oorreding in die navorsingsgemeenskap.
Die navorsing het ook ten doel om In verklaring te gee van die bepalende faktore van
In sosiale en kulturele aard van die premisse en strategiee van
oorredingskommunikasie in Xhosa. Dus beoog die navorsing om duidelik te stel wat
die unieke en onderskeidende eienskappe van Xhosa is wat in berekening geneem
moet word in die ontwikkeling van In teoretiese basis vir die verstaan van Xhosa
kommunikasie in inisiatiewe vir die ontwikkeling van die taal in Suid-Afrika === ISISHWANKATHELO
Ugqaliselo lolu phando lingobuchule bokucenga obusetyenziswayo kunxibelelwano
kwimiba ngemiba kulwimi IwesiXhosa. Oku kuthi kuphononongwe ngokuqwalasela
ubume bethiyori yokucenga kaLarson (1995). Diu phononongo luqhutyelwa phambili
ngokuthi kuthelekiswe ukucenga njengezenzo zonxibelelwano njengoko
kubhentsisiwe kwincwadi echongiweyo yedrama kaMayosi ethi Lanqum'inqatha
kunye nonxibelelwano Iwemiba yasekuhlaleni. Uphando olu lolucela umngeni
kwiithiyori zale mihla zokucenga ngokuthi luphande nzulu ngokuba ayikho kusini na
imfuneko yokuba kwandiswe imithetho siseko yethiyori yokucenga. Ngale ndlela olu
phando lujolise ekuphoseni ilitye esivivaneni ngokuphathelele kumba wophuhliso,
ukuguqula kwanokuphucula iimodeli ezintsha zethiyori yokucenga kuphando
Iwezizwe jikelele. Diu phando Iwenza amagqabaza nangendlela imveli nenkcubeko
kaNtu enegalelo ngayo kwindlela ngeendlela zokucenga kunxibelelwano. Lilinge
kambe elibaluleke ngokuncamisa ekukhuliseni ulwimi IwesiXhosa, njengolwimi
olusesikweni
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