Branding a region : the next step for the regional tourism organization of Southern Africa

Branding a region : the next step for the regional tourism organization of Southern Africa

Thesis (MPhil (Information Science))--University of Stellenbosch, 2009. === ENGLISH ABSTRACT: Marketing practitioners and academics are increasingly applying the concepts and techniques of products or services branding to the branding of destinations. To date, most of these studies focussed on us...

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Bibliographic Details
Main Author: Manasoe, Benjamin
Other Authors: Maasdorp, C. H.
Language:en
Published: Stellenbosch : University of Stellenbosch 2009
Subjects:
Regional branding
Destination branding
RETOSA
Tourism > Marketing
Dissertations > Information science
Theses > Information science
Southern African Development Community > Tourism > Marketing
SADC > Tourism > Marketing
Information Science
Online Access:http://hdl.handle.net/10019.1/4062

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