A study of the factors influencing new product development success in the South African investment sector

A study of the factors influencing new product development success in the South African investment sector

Thesis (MComm)--Stellenbosch University, 2011. === ENGLISH ABSTRACT: Organisations today form part of a global market economy characterised by constant change and a high level of competition. This is especially true for organisations functioning in competitive markets or industries, such as the serv...

Full description

Bibliographic Details
Main Author: McCracken, Kim
Other Authors: Boshoff, C.
Language:en_ZA
Published: Stellenbosch : Stellenbosch University 2011
Subjects:
Financial services industry > South Africa
Investment sector > South Africa
New products
Product management
Success in business
Dissertations > Business management
Theses > Business management
Business Management
Online Access:http://hdl.handle.net/10019.1/17946

Internet

http://hdl.handle.net/10019.1/17946

Similar Items