Loyalty : the translation of information into value?
Thesis (MPhil (Information Science))--University of Stellenbosch, 2005. === ENGLISH ABSTRACT: Loyalty programmes have become very popular over the last 10 years and many businesses have chosen to implement such programmes to support their marketing strategies. Fundamental to the functioning and su...
| Main Author: | |
|---|---|
| Other Authors: | |
| Language: | en_ZA |
| Published: |
Stellenbosch : University of Stellenbosch
2011
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10019.1/15496 |