Loyalty : the translation of information into value?

Loyalty : the translation of information into value?

Thesis (MPhil (Information Science))--University of Stellenbosch, 2005. === ENGLISH ABSTRACT: Loyalty programmes have become very popular over the last 10 years and many businesses have chosen to implement such programmes to support their marketing strategies. Fundamental to the functioning and su...

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Bibliographic Details
Main Author: Habberton, Colin Vincer
Other Authors: Botha, D.
Language:en_ZA
Published: Stellenbosch : University of Stellenbosch 2011
Subjects:
Customer loyalty
Customer loyalty programs
Knowledge management
Success in business
Economic value added
Customer relations
Dissertations > Information science
Theses > Information science
Online Access:http://hdl.handle.net/10019.1/15496

Internet

http://hdl.handle.net/10019.1/15496

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