The role of the host community in marketing arts festivals / Z. Roodt
The primary objective of this study was to determine the role of the host community in the marketing of arts festivals with reference to the Grahamstown National Arts Festival. This goal was achieved firstly by analysing the relationship between the events industry and the community. Secondly, a lit...
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| Language: | en |
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4952 |