The contribution of South African corporate communication practitioners to organisational performance / T. Le Roux
Although public relations is seen as a function that contributes to the greater good of society and the performance of an organisation (ref. Grunig, 2006b:3; Grunig, Grunig & Dozier, 2002:xii), the function does not, for various reasons, always deliver on this promise (ref. Gray, 2004:26–27; Gru...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4759 |