A framework for developing personas as basis for market segmentation in Pretoria spas / A. Kotzee
The South African spa market is booming and strong growth rates have been recorded for both revenue and visits between 2002 and 2008. As a result of these growth rates, competition among spas is increasing; spa managers and spa marketers therefore have to ensure that their businesses have marketing...
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North-West University
2011
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| Online Access: | http://hdl.handle.net/10394/4432 |