Advertising to university students / Beatrix Bouwman
In this day and age, with the very strong impact of globalisation, digitalisation and the Web 2.0, advertising as we know it is changing. Companies and advertising role players are forced to implement new consumer and business models and apply innovative business strategies. The target audience of t...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/2591 |