The state of marketing of smme's in Durban : a South African case study / Corlea Pearce
One of the challenges to marketers is not only to know who the business's customers are, but also to be knowledgeable about their values. To further enhance the concept of a customer-based competitive advantage, marketers are challenged to develop and implement marketing strategies that will de...
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North-West University
2009
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| Online Access: | http://hdl.handle.net/10394/1840 |