Team identification and African Generation Y students’ perceived brand personality of Premier Soccer League teams
There has been a significant amount of growth in soccer game attendance and media coverage since the Premier Soccer League (PSL) in South Africa was established in 1996. However, match attendance started to decline from the 2013 season. PSL teams need to do something to get the fans back into the st...
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| Language: | en |
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2016
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| Online Access: | http://hdl.handle.net/10394/17044 |