| Summary: | A new venture was launched to manufacture equipment for a niche market.
The complexity anode turbulence of the environment forces management to be pro-active.
In order to survive and grow in a dynamic and complex environment strategic planning
to aid pro-active action is necessary.
A strategic plan was developed with clear futuristic strategies. The situational analysis
identified strengths and weaknesses within the organisation as well as opportunities and
threads to the organisation from the environment. From these analysis the future course
for the organisation was developed.
Chapter three is a theoretical study on strategic planning. The strategic plan is discussed
along with all the different analysis needed and their reasons. A model how to implement
this plan is described in chapter four.
The theory of chapters three and four are applied in chapter five. Chapter five gives
the strategic plan for the new venture according to the theory laid out in the previous
two chapters. The target markets of the organization were probed for their perceptions
on isokinetic equipment and to determine the size of the market. This was done by
means of a group interview and an telephone survey.
Information concerning the organisation was obtained from the members of the organisation
itself. This information was interpreted and incorporated into the strategic plan. The
plan includes the mission statement, business philosophy, objectives, strategies of the
organisation and how it will be implemented. In the end the author gives his conclusion
and recommendations. === Thesis (MBA)--PU vir CHO, 1994.
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