Summary: | In my thesis I analyse the role of Motsweding FM as a community radio station
committed to the public service broadcaster's mandate to inform, educate and
entertain the public.
After conducting interviews with a wide cross-section of Motsweding listeners,
my research confirms that the radio has an important role to play in community
development by addressing the information needs of the largely rural Mafikeng
community in broadcasting developmental and educational programmes.
However, the research has also shown that the radio station needs to be more
active in consulting with its listenership (particularly since radio education has
negative, as well as positive effects) and should also try to work more closely
with government agencies (as part of the African renaissance). === Thesis (M.Soc.Sc.(Communication) North-West University, Mafikeng Campus, 2011
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