Towards a brand value model for the Southern Africa Tourism Services Association / Marna Laurens
Over recent years, the concept of brand value has increasingly gained prominence in a variety of contexts. This is primarily due to a brand’s ability to increase profits through a promise of value delivered to customers, which makes it a valuable intangible asset to organisations. A brand’s value ca...
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| Language: | en |
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2014
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| Online Access: | http://hdl.handle.net/10394/11737 |