Black generation Y students' environmental concerns, attitudes towards green advertising and environmental behaviour / Costa Synodinos
Green marketing is, in a sense, an oxymoron in that it merges the seemingly contradictory concepts of marketing, which focuses on facilitating and encouraging consumption, and environmental concern, which focuses on environmental conservation. Green advertising represents an important marketing tool...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
North-West University
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10394/10118 |