Factors influencing high school learner's acceptance of marketing messages via short message service (sms)
Cell-phones and the Short Message Service (SMS) have become an important part of people's lives, with significant implications for communication and information transmission. The SMS, based on its versatility as a personal and direct medium of communication, provides an excellent means of marke...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2007
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| Online Access: | http://hdl.handle.net/10948/641 |