Brand awareness of students at the Nelson Mandela Metropolitan University
To ensure a long-term successful product brand, it is important to build brand awareness, to reach the consumer’s mind, encourage a consumer to develop a preference and eventually provide a positive contribution to consumer decision-making. Therefore, there is a need to understand and identify the r...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2005
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| Online Access: | http://hdl.handle.net/10948/187 |