Brand loyalty in the South African tyre industry
The tyre industry plays an important role in the concept of mobility. Mobility defines the human need for transportation, which has been growing at an accelerated pace since the dawn of the nineteenth century. More importantly, modern mobility cannot be achieved without the use of a pneumatic tyre,...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2011
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| Online Access: | http://hdl.handle.net/10948/d1015983 |