Improving economic development through effective communication strategies in Nelson Mandela Bay

• Main Author: Headbush, Shambalda
• Format: Others
• Language: English
• Published: Nelson Mandela Metropolitan University 2010
• Subjects: Communication in economic development
• Online Access: http://hdl.handle.net/10948/1246

The purpose of this study is to improve Local Economic Development (LED) through effective communication strategies between Local Government and the Private sector in Nelson Mandela Bay. The study has been carried out by means of a literature and a primary study. Effective communication is one of the key elements which contribute to the success of Local Economic Development implementation. The communication strategies in Local Economic Development have been discussed and analysed to determine the ineffective methods of communication in Local Economic Development implementation. The literature indicated that a good communication strategy is determining the most effective method of communicating with ones’ target audience. The findings of the primary study revealed that the communication strategy between the stakeholders was not fully maximised in improving Local Economic Development implementation. It also revealed secondary factors that contributed to the ineffectiveness of Local Economic Development implementation. In order to improve the current communication strategies, the researcher recommended that new forms of communication medium between Government and the Private sector could be introduced. Lastly, the secondary factors which contribute to ineffective Local Economic Development implementation were analysed and recommendations were suggested.