Nelson Mandela Metropolitan University students' perceptions of television advertisements for four SAB beer brands
This research study aimed to provide the South African beer industry and their advertising representative with insights into 18-28-year-olds’ perceptions of the communicated messaged in beer advertisements. This included the use of social and cultural references to attract their attention and the su...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2013
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| Online Access: | http://hdl.handle.net/10948/d1021122 |