Nelson Mandela Metropolitan University students' perceptions of celebrity endorsement and product placement within music videos
It has become conventional to use product placement in music videos. Big brands have started marketing themselves through product placement, for example, brands such as BMW, VitaminWater and Virgin Mobile. Placing products in music videos could be perceived as the brands linking themselves with cele...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2013
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| Online Access: | http://hdl.handle.net/10948/d1020294 |