Nelson Mandela Metropolitan University students' perceptions of celebrity endorsement and product placement within music videos

Nelson Mandela Metropolitan University students' perceptions of celebrity endorsement and product placement within music videos

It has become conventional to use product placement in music videos. Big brands have started marketing themselves through product placement, for example, brands such as BMW, VitaminWater and Virgin Mobile. Placing products in music videos could be perceived as the brands linking themselves with cele...

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Bibliographic Details
Main Author: Haldane, Jayne
Format: Others
Language:English
Published: Nelson Mandela Metropolitan University 2013
Subjects:
Product placement in mass media > South Africa
Endorsements in advertising > South Africa
Music videos > South Africa
Online Access:http://hdl.handle.net/10948/d1020294

Internet

http://hdl.handle.net/10948/d1020294

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