The relationship between sales promotion techniques and consumer off-take and attitude within the SA non-alcoholic ready to drink market
Over the past decade there has been a shift in marketing spend from above the line advertising, to below the line advertising commonly referred to as promotions. This has been brought about by recessionary economic conditions, increased competition, rising media costs and long term profitability pro...
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| Format: | Others |
| Language: | English |
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Nelson Mandela Metropolitan University
2016
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| Online Access: | http://hdl.handle.net/10948/11586 |