Product development as part of a positioning strategy for the hunting industry in the Eastern Cape
In this study on product development and positioning in the hunting industry in the Eastern Cape, two conceptual frameworks were developed, based on a literature study. These positioning and product development concepts were tested against primary and secondary information gathered about the hunting...
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| Format: | Others |
| Language: | English |
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Port Elizabeth Technikon
2002
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| Online Access: | http://hdl.handle.net/10948/111 |