Promotional tools at selected universities in the Tshwane Metropolitan Region

Thesis submitted in fulfilment of the requirements of the Degree of Master of Technology: Marketing, Durban University of Technology, 2012. === Due to the competitive environment, the changes in the higher education landscape and limited financial resources, higher education institutions are force...

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Bibliographic Details
Main Author: Konyana, Samkele Vuyokazi Mizpha
Other Authors: Penceliah, Soobramoney
Language:en
Published: 2013
Online Access:http://hdl.handle.net/10321/862