Promotional tools at selected universities in the Tshwane Metropolitan Region
Thesis submitted in fulfilment of the requirements of the Degree of Master of Technology: Marketing, Durban University of Technology, 2012. === Due to the competitive environment, the changes in the higher education landscape and limited financial resources, higher education institutions are force...
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| Language: | en |
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2013
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| Online Access: | http://hdl.handle.net/10321/862 |