Factors influencing customer churn rate and retention in the mobile market
Dissertation submitted in compliance with the requirements for the Masters Degree in Technology: Business Administration, 2008. === The aim of the study was to identify causes of churning, to find ways of managing it and to diagnose customers‟ communication needs. Furthermore the research tested the...
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| Language: | en |
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2009
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| Online Access: | http://hdl.handle.net/10321/466 |