Product tactics in a complex and turbulent environment viewed through a complexity lens
This paper is based on the proposition that the choice of different product tactics is influenced by the nature of the firm’s external environment. It illustrates the type of product activities suggested for a complex and turbulent environment, when viewing the environment through a chaos and comple...
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| Language: | en |
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The Business Review, Cambridge
2014
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| Online Access: | http://hdl.handle.net/10321/1169 |