The use of colour as a tool for propaganda

Published Article === The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchas...

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Bibliographic Details
Main Author: Kleynhans, J.H.
Other Authors: Central University of Technology Free State Bloemfontein
Format: Others
Language:en_US
Published: Interim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein 2015
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Online Access:http://hdl.handle.net/11462/399

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