Stakeholder loyalty: an exploration of the dynamics of effective organisational communication
Thesis submitted in fulfilment of the requirements for the degree Magister Technologiae: Public Relations Management in the Faculty of Informatics and Design the Cape Peninsula University of Technology 2013 === The perception that an organisation wants its stakeholders to have is its desired identit...
| Main Author: | |
|---|---|
| Language: | en |
| Published: |
Cape Peninsula University of Technology
2014
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/20.500.11838/1418 |