Image is Everything: Information-Seeking of College Students and the Effectiveness of Public Relations Efforts
Organizations are continually searching for the most effective ways to distribute information and gain referrals from consumers. This study sought to find out how consumers seek information about an organization and how this impacts their views on the organization and advocacy intentions. The findin...
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| Format: | Others |
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North Dakota State University
2018
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| Online Access: | https://hdl.handle.net/10365/28724 |