An Investigation of the Impact of Social Media Platforms on Supply Chain Performance through Competitive Intelligence using AHP Model
This study investigates the use of social media platforms (SMPs) for acquiring supply chain intelligence (SCI) to improve supply chain performance. Given the growth of social media use, there is an urgency for increased understanding of the effectiveness of emerging SMPs. In today's competitive...
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| Format: | Others |
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North Dakota State University
2018
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| Online Access: | https://hdl.handle.net/10365/28078 |