Cloudy with a Chance of Endorsements: Analyzing Vaping Communities through Taylor’s Strategy Wheel and Parasocial Interactions
The purpose of this dissertation is to launch a greater understanding of Taylor's Six-Segment Strategy Wheel (SSSW) and how it might pair with purchasing intentions with the use of parasocial interactions and celebrity endorsements. Recent research findings have concluded that younger viewers o...
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| Format: | Others |
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North Dakota State University
2017
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| Online Access: | http://hdl.handle.net/10365/25935 |