Assessing the effect of mobile word-of-mouth on consumers : the physical, psychological and social influences
Mobile technologies enable users to discover and research products anytime, anywhere. Mobile devices allow consumers to create and share content based on physical location, facilitate seamless interactions, and provide context-relevant information that can better satisfy users’ needs and enhance the...
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| Format: | Others |
| Language: | en |
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Digital Commons @ Lingnan University
2016
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| Online Access: | https://commons.ln.edu.hk/mkt_etd/20 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1020&context=mkt_etd |