Consumer animosity and purchase behavior : the role of corporate social responsibility
Consumer animosity may have a negative impact on consumers’ purchase behavior for foreign products. The consequences of the negative influence include boycotting and reluctant to purchase. This study explores the research on consumer animosity and focuses on how to attenuate the negative effect of c...
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| Format: | Others |
| Language: | en |
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Digital Commons @ Lingnan University
2013
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| Online Access: | https://commons.ln.edu.hk/mkt_etd/16 https://commons.ln.edu.hk/cgi/viewcontent.cgi?article=1015&context=mkt_etd |